There's something magical about walking into a home where incense has just been lit. That warm, embracing scent that instantly makes you feel welcome – it's a feeling we've all experienced growing up in the Emirates. This is exactly what inspired the name "Anfasic," which means "breathing incense" in Arabic.
When we started Anfasic back in 2007, we had a simple but ambitious dream: to create perfumes that would capture the soul of our Emirati heritage while speaking to the modern world. It wasn't just about making another fragrance line – we wanted to bottle the essence of our culture and share it with the world.
More Than Just Perfume
Every bottle we create tells a story. Take our signature oud blends – they're not just following traditional formulas. We've carefully balanced the deep, woody notes of premium agarwood with bright florals and warm spices, then added that subtle Western sophistication that makes our fragrances feel contemporary without losing their roots.
What drives us isn't just creating beautiful scents (though we're pretty proud of those). It's about sustainability, treating our ingredients and our customers with respect, and crafting products that connect with people on an emotional level.
Celebrating the Emirati Woman
The woman who wears Anfasic isn't trying to fit into anyone else's mold. She's confident in her own skin, deeply connected to her family and culture, yet boldly carving her own path. Whether she's choosing a signature scent for herself or picking the perfect gift for Eid, she knows quality when she sees it.
What's Next
We're excited about what's coming – our new flagship store opening in Dubai Mall, plans to bring Anfasic to fragrance lovers around the world, and always, always working on that next scent that will make you stop in your tracks and say "yes, that's exactly what I was looking for."
Leave a comment
All comments are moderated before being published.
This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.