Your Morning Ritual, Reimagined: Introducing OOTD – Oxygen of the Day

Inhale. Mist. Become.

Every morning begins with choices. The outfit that tells your story. The coffee that awakens your spirit. But what if we told you there's one finishing touch that transforms not just how you smell, but how you feel—from the moment you step into your day until the sun sets over the skyline?

Welcome to OOTD: Oxygen of the Day, Anfasic's all-new collection of ten luminous all-over sprays designed for the modern individual who honors authenticity while breathing in the future.

For nearly two decades, Anfasic has been a guardian of Arabian fragrance artistry—the kind of scents that tell stories, that linger in memory like a cherished conversation. But we've listened to you, our global community of tastemakers and trailblazers. We've heard your call: "I want something lighter for every day. Something that feels uniquely me—fresh, confident, alive. Something I can wear anywhere, anytime."

And so, we created not just perfumes, but moods you can mist. Breaths of fresh you.

More Than Fragrance. A Daily Transformation.

OOTD isn't about choosing a scent—it's about choosing who you want to be today. Feeling the weight of back-to-back meetings? Shay Brûlée wraps you in a warm cashmere embrace of honey and vanilla, soft power for those who lead with grace. Need to command attention in any room? Shay Amber—grounded elegance crafted from labdanum and pure confidence, as timeless as silk and just as luxurious. Craving that effortless, energized clarity? Shay Breeze is clean cotton and coastal wind, chamomile and rosemary lifting your spirit like a fresh start (نسيم—naseem, we call it—that gentle breeze carrying infinite possibility).

Each of our ten expressions—from the flirty sophistication of Shay Blossom to the bold magnetism of Shay Rouge, from the sun-kissed radiance of Shay Sol to the youthful rebellion of Shay Ube—has been meticulously crafted to deliver not just a scent, but an emotional frequency. A vibe. Your oxygen.

This is fragrance as self-expression. As essential as your morning ritual. As expressive as your personal style. As energizing as your first espresso or matcha.

For Everyone Who Refuses to Be Ordinary

You might be the executive balancing strategy sessions with creative vision. The artist who finds beauty in contrasts. The explorer who collects experiences across continents. The entrepreneur building something meaningful. The soul who understands that true luxury isn't about labels—it's about how something makes you feel.

You're someone who appreciates craftsmanship with a story. Who values quality over quantity. Who knows that the most powerful statement is often the subtlest one—a scent that makes people lean in and ask, "What are you wearing?"

OOTD celebrates you. The individual who doesn't just wear fragrance—you breathe it into your identity.

And yes, these are beautifully unisex. Because confidence, elegance, and self-expression have no gender. Whether you're drawn to the woody depth of Shay Amber, the fresh sophistication of Shay Frost (think silk with an edge, ice-blue modernity), or the bright optimism of Shay Sol—each scent adapts to your chemistry, your energy, your truth.

East Meets West. Heritage Meets Now.

Born in the heart of the Emirates, crafted with global sensibilities, OOTD represents Anfasic's evolution. We've taken our nearly two-decade legacy of Arabian perfumery—the artistry of layering precious oud, the ritual of scent as hospitality (عطر—'itr—literally "to perfume," to offer beauty)—and reimagined it for the way the world lives now.

These are lighter, contemporary formulations that honor tradition without being bound by it. Conscious luxury you can wear from morning meetings to evening celebrations, from Dubai to London to New York. From getting dressed to being just unstoppable.

Each bottle represents our commitment to quality: carefully sourced ingredients, thoughtful compositions that evolve beautifully on skin, and that unmistakable Anfasic craftsmanship—now in formats that fit seamlessly into any modern lifestyle.

The Ritual: Inhale. Mist. Become.

Imagine this: You wake. You assess your day, your mood, your intention. Maybe it's the dewy freshness of Shay Lily (nature bottled in organza, radiant as an early morning). Perhaps the chic sophistication of Shay Rose (violet and white oud, elegant as a love letter). Or the playful confidence of Shay Blossom (cherry blossom and iris, flirty yet refined).

You choose. You spray. And instantly, you're aligned. Composed. Emotionally ready. The scent becomes your invisible signature, your secret confidence, your breath of fresh you.

This is the OOTD promise: transformation in a bottle. A daily ritual that honors your complexity, your moods, your magnificent multitudes—whoever you are, wherever you're from.

Your Oxygen Awaits

Which expression calls to your soul? Are you the warm embrace of Brûlée, the romantic whisper of Rose, or the fearless statement of Rouge? The grounded elegance of Amber or the cool sophistication of Frost? Perhaps you're all of them—because a person like you contains infinite possibilities.

Whether you're a longtime Anfasic devotee or discovering us for the first time, OOTD invites you into a new chapter. A collection designed not for a demographic, but for a mindset. For those who seek beauty with substance. For those who understand that luxury is deeply personal. For those ready to breathe differently.

Visit us at our boutiques across the UAE and Gulf region, or explore the complete OOTD collection online with global shipping. Let us help you discover your Oxygen. Because this isn't just a launch—it's an invitation to transform how you breathe, feel, and become yourself every single day.

What's your Oxygen of the Day?

—

OOTD by Anfasic
It's not just perfume. It's a breath of fresh you.
مش مجرد عطر. نفَس جديد منك. (Mish mujjarad 'itr. Nafas jadeed minnik.)

Ten expressions. Infinite possibilities. Beautifully unisex.

Discover all ten at Anfasic boutiques and anfasic.com, now shipping globally. Because you don't just wear fragrance. You breathe it.