ABOUT US

OUR SHAY STORY

Our story unfolds a narrative through a story that intertwines elegance, craftsmanship, sensory experiences and quality 
It began in the heart of the UAE in 2006, where skilled artisans meticulously blend rare fragrances to create unique scents that captivate the soul and spark Shay. With our first store opening in 2007, the story continued to unfold with an ongoing commitment to authenticity. The beauty is that even within the new modern Arab world, our brand remains rooted in honouring meaningful traditions.
Following a successful journey with thousands of loyal customers and over 50 stores across the Middle East, each product, from exquisite Dokhoon to fine fragrance, is a testament to our brand’s dedication to craftsmanship and the art of living well.
We invite you to step into a world of Shay, where every glimmer of light and every note of fragrance tells a story – be it through your Signature fragrance layering or unique scent Ritual.
We look forward to spreading Shay in your heart and home. 

Following a successful journey towards perfection and exploration of the senses, today, Anfasic Dokhoon counts thousands of loyal customers and has over 50 stores located within the most prestigious retail destinations across the United Arab Emirates and the GCC.

SHAY SHAY DOKHOON

A Dream Come True

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SHAYKHA SHAY SHAY BODY LOTION

More Than Just Dokhoon

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ANFASIC WOW PERFUME

Wowing Customers

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MIS'CH PERFUME

Purity, Elegance & Endurance

Anfasic Dokhoon once again blends the identity of modern Arabian culture with an old genuine and yet powerful scented statement. Arabian Purity, Airy, clean and solar at first, this fragrance develops in a gentle powdery floral note and finally reveals its transparent and yet powerful musky nature.

SHAY OUD PERFUME

The First Modern Oud

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TOGETHER SHAY PERFUME

Proudly Emirati

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SHAY TOUCH PERFUME

The Social Story

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OUD WOOD OUD MUATTAR

Spreading Shay In The Region

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AMYAZ SHAY PERFUME

Elevating Our Shaylusive Collection

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SHINY SHAY DOKHOON

A Decade Of Unforgettable Scents

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ARQA SHAY PERFUME

Scenting Shay Memories

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SHAY BEING PERFUME

Spreading More Shay

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SHAY OUD SCENTED CANDLE

A Shay Home Is A Happy Home

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MR SHAY & MRS ALWAYS SHAY

Rise & Shay

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PHILOSOPHY

Exquisite, refined, chic and elegant. Shay is trendy, cool and wow. We present traditional fragrances with modernity to make you feel ‘Shay’!

BEHIND THE BRAND

THE FOUNDERS

“Creativity is always triggered by a deep fascination, my predilection for perfumery comes from the emotions a scent can diffuse, ‘’ said founder Mohamed Hilal.

The former Emirates Airlines pilot who changed his career in pursuit of his passion for scents is highly regarded for his refined creations.

As a young girl in Italy, Olimpia used to pick wild flowers to boil them, believing that her concoctions were magic potions of happiness. The real scent journey for Olimpia began in 2003 where she worked in a perfumery atelier in Grasse, France - the historical capital of perfumery. Helping people discover the magical world of scents ignited a flame within her, which has shaped her life ever since. 

Olimpia followed her nose from France to the United Arab Emirates, where in 2007 she co-founded Anfasic Dokhoon, a trendy brand inspired by Arabian incense. Since then, Anfasic Dokhoon has built a network of over 40 stores across the GCC, which are established under Mohamed Hilal Group. 

Her obsession for Oud has evolved from product development to conservation initiatives to promote cultivated Agarwood and reforestation in Vietnam with the Aquilaria project. Her passion for training and education inspired the ‘Art of Perfumes’ in cooperation with Sharjah Business Women Council, a workshop series with an aim to empower women in local communities and to encourage entrepreneurship in the perfume industry. 

More recently, Olimpia has ventured into the makeup and beauty industry, and has launched UAE-born cosmetics brand – Shay Up – a fun yet purpose driven brand that features a wide selection of makeup products that are heat-free and long-lasting. 

Olimpia’s main mission is to inspire through the language of scents while respecting humanity and nature, but also to encourage others to follow their passion in life.