The Story of Anfasic

Anfasic Dokhoon reflects a modern pursuit of luxury, elegance, and, above all, quality. The brand captures the spirit of a contemporary Arab world that embraces sophistication without losing its rich cultural roots. Founded in 2005 and inspired by a deep love for Arabian incense, Anfasic Dokhoon opened its first store in April 2007. Since then, it has expanded across the GCC, resonating with thousands who share an appreciation for heritage, tradition, and the art of fragrance.

Our Journey

Our Journey: From a Spark to an Icon

2003• Early Year

A Fateful Encounter

In 2003, Olimpia encountered the captivating creations of Mohamed Hilal in Sharjah, marking the start of a journey that would blend Italian elegance with the deep-rooted tradition of Arabian perfumery. Inspired by his work at Hind Al Oud, this meeting ignited a shared passion that would one day create Anfasic Dokhoon.

2005 • Summer

The Birth of Anfasic Dokhoon

On a warm summer evening in 2005, Mohamed brought Anfasic Dokhoon to life, naming it after the Arabic phrase meaning "breathing incense." Together with Olimpia, they spent countless hours shaping the identity of Anfasic Dokhoon—a brand dedicated to burning scents rather than mere perfumes, capturing the essence of Shay.

2007• April

The First Store Opens

Anfasic Dokhoon’s journey took a new step in April 2007 with the opening of its first store at Mercato Mall in Dubai. The store’s design broke traditional boundaries, featuring a minimalist luxury kiosk adorned in purple. This unique setup was an instant success, capturing the hearts of fragrance lovers in the UAE.

2010• July

A Brand Spreads Its Wings

With Olimpia and Mohamed’s shared vision, Anfasic Dokhoon expanded across the Middle East, establishing a network of stores in the GCC. Each location became a beacon of refined Arabian fragrance culture, bringing the concept of Shay to a growing, devoted customer base.

Present Day

A Legacy Continues

Today, Anfasic Dokhoon thrives with over 50 stores across prestigious locations, counting thousands of loyal customers. What began as a simple vision has transformed into a celebrated brand, bridging tradition and innovation while remaining deeply connected to the art of perfumery and the cultural legacy it represents.

What Makes Us Unique

Anfasic Dokhoon stands apart as a fusion of tradition and innovation, embodying the timeless art of Arabian incense with a modern twist. Rooted in cultural heritage yet crafted for the contemporary world, each fragrance tells a story—capturing emotions, memories, and the essence of “Shay.” Guided by a passion for quality, elegance, and authenticity, we create more than just scents; we create experiences that linger, connect, and inspire.

About us

Discover the Essence of Anfasic Dokhoon

Anfasic Dokhoon is more than a fragrance brand; it’s a journey through scent, culture, and tradition. Born from the vision of blending Arabian heritage with contemporary luxury, we craft fragrances that evoke emotions and create memories. Each product embodies our commitment to quality, elegance, and cultural authenticity, offering a unique olfactory experience that connects people across the world. From the delicate art of blending oud to our dedication to sustainable and refined ingredients, Anfasic Dokhoon is a tribute to the timeless beauty of Arabian perfumery, reimagined for the modern soul.

Our values

What Drives Us Forward

At Anfasic Dokhoon, our values are the foundation of everything we create, guiding our commitment to authenticity, craftsmanship, and respect for heritage. We blend tradition with innovation, bringing timeless Arabian culture to the modern world. Here’s what inspires us every day:

Authenticity and Craftsmanship

Each fragrance is a tribute to the art of perfumery, crafted with passion and precision. We stay true to our roots, creating scents that honor tradition while embracing the highest standards of quality.

Cultural Connection & Heritage

We believe in the power of scent to bridge cultures and create shared experiences. Through our fragrances, we bring people closer to the rich heritage of the Arab world in a way that resonates universally.

Sustainability and Responsibility

Our commitment to sustainability goes beyond fragrance. We prioritize responsibly sourced ingredients and initiatives that support the preservation of natural resources, honoring both nature and community.